Secret Millionaire visits Runshaw

Secret

Millionaire, Entrepreneur and Marketing guru Carl Hopkins recently visited

Runshaw Business Centre to deliver a business workshop to LEAD delegates

focusing on various marketing and sales issues including the retention and

reactivation of customers. A regular face in the media, Carl is well known for

his appearance in the popular Channel 4 reality television programme Secret

Millionaire which saw him living undercover in the former North East mining

town of Easington.  Carl has nearly 25

years of business and marketing experience. He was invited for the Richard and

Judy ‘This Morning’ show and has also given many radio interviews. He has

appeared as an expert guest on BBC 1’s popular debate show ‘The Big Questions’

and have made several appearances on BBC Radio Leeds. As a resident agony uncle

for marketing publication The Drum, he regularly dispenses straight-talking

advice to those in need of salvation from the struggles, challenges and

concerns of agency life.

 

Carl kicked off his session at Runshaw with a

presentation about his own career, depicting the highs and lows of buying and

selling his former business, marketing agency Judith Donovan Associates (JDA). He

then went on to speak about his current businesses and the tools that he uses

to recruit and promote business for them. In the end, he delivered a

presentation on how to retain and reactivate customers using both on and

offline techniques.

Project Manager for LEAD, Tom Gorman commented, “It was a real pleasure to meet Carl. The

feedback from the delegates was extremely positive. It was an entertaining and

an informative presentation with a lot of useful information for the delegates

to take back into their own organisations.”

Rob Day, Head of School for Leadership &

Enterprise Development at Runshaw College added, “Carl’s presentation was brilliant and it gave some excellent ideas to

the delegates. We look forward to seeing Carl at Runshaw again.”

Jim Lawrenson, from Knowledge Bank Solutions Ltd who was

one of the delegates who attended the event commented, “Fantastic talk. Carl reminded me why I get up in the morning again.”

Other comments from the delegates included – ‘Brilliant presentation’, ‘very insightful and provided some valuable

ideas’, ‘difficult to summarise the best part of the session as it was amazing.’